When it comes to marketing on LinkedIn, always keep in mind that unlike Facebook, the audience on LinkedIn is very mature and doesn’t react to unnecessary and irrelevant content. In other words, we shouldn’t implement the marketing strategies that have worked for us on Facebook, Twitter, and Instagram because LinkedIn is a professional networking platform and we should treat it that way if we want to get the best results. Create an attractive company page Having a fantastic business page where people can visit to learn more about your company and culture is essential on any social platform, including LinkedIn.
Company Pages on this platform are like Facebook Business Pages dedicated to individual companies, organizations, and institutions where users can discover and follow them to stay up-to-date with company posts, job openings, and important announcements. Therefore, log in to your LinkedIn profile, create a company page and make sure it contains quality information for your target audience in B2B the information Fax Lists is key to win customers. Otherwise, you’ll be missing out on a lot of followers, a lot of potential clients, and great talent. Host in-person events with industry leaders LinkedIn Live may be available to all LinkedIn users, but not Company Pages.
Linked in live However, if you want to host live sessions on the platform and gain an edge over your competitors, you can request early access to LinkedIn Live here and take advantage of the opportunity to broadcast live sessions and interviews with industry leaders on topics that resemble the type of clients you want to attract, all from your own space. To apply for live video broadcasting, you can follow this link. Share Rich Media Content LinkedIn allows you to share a variety of content (images, videos, PDFs, documents, and text posts) on both your profile and your company page. However, while text posts are the most consumed content on the platform, videos and documents are arguably the best forms of content for B2B lead generation.