The commercial performance of a company is measured using various commercial performance indicators . These performance indicators are customizable according to the sector of your company. On a day-to-day basis, each sales representative maintains a dashboard grouping together the key performance indicators determined by the company’s sales manager. Some indicators are common to all companies, such as the current turnover, the number of sales made, the average basket price, the customer conversion rate (customer hit rate), the number of leads generated or the acquisition cost per lead. These key indicators make it possible to measure the effectiveness of the commercial strategy implemented within the company and to quickly analyze the areas for improvement to be made.
Here are five key business performance indicators to track each month The customer conversion rate The customer conversion rate is one of the main indicators of the commercial performance of your company, we speak of conversion rate or customer transformation rate, that is to say the transformation of a Whatsapp Mobile Number List into a customer. It can be measured globally by sales representative, for example: 20 prospects approached this week including 2 converted into customers. But it can also be measured at each stage of a marketing action, such as during an email acquisition campaign or during a trade show . The customer conversion rate measures the effectiveness of your sales team and marketing actionsimplemented by your company.
The number of leads generated by a marketing campaign is also an interesting indicator because it allows you to measure the interest of potential customers for your business . The ebook to set up an effective lead generation strategy! DOWNLOAD IT commercial-performance-metrics-conversion Cost per lead (CPL) The cost of acquiring a lead is fundamental to measuring the effectiveness of your marketing strategy. It is generally defined for each communication channel you use, some CPL will be higher depending on the media used for example, but it will be more qualified in return. There is no average CPL common to all sectors, each CPL depends on your sector of activity , the type of campaign and the level of qualification requested. CPL monitoring during a marketing campaign allows you to ensure the profitability of the action taken .