Our next category of animated logos examples involves the least investment. They’re still mostly traditionally logos, but with only individual parts animated or subtle overall animation. These are the least difficult to design because you’re essentially creating a static logo, but adding slight animations to certain parts. Typically, partial animation works best in the background. It adds a certain atmosphere and urgency that brings the logo in the forground to life—important for memorability and getting new people to notice you. Best animated logos examples: The House of Obsidian Animated logo design by Dusan Klepic Best animated logos examples: Burning Banner Games Animated logo design by Dusan Klepic Often, the central focus of the logo is static while only the background elements are in motion. This makes the center focus seem stronger and more potent, whether a sword, banner, or weary traveler. In this sense, partially animated backgrounds work in improving the static elements, while the animations themselves play more of a supportive role. So, it works well with brands who already have established logos, and want to make them pop more without changing the look. This style makes mostly still images more noticeable and interesting, also recommended for brands who want to enhance their existing logos without changing much.
Moreover subtle animations can be added to virtually any static logo, so this style is appropriate to most brands. Animated introductions for logos — By far, the most common type of animated logo are those with animated “introductions.” The main logo image is still static, but in certain situations—like when used online—there’s a quick animated introduction where the logo elements come together. animated logo with a man meditating in nature This is the style commonly used by film production companies at the beginning of movies or the end of TV episodes, but with the modern background remove service capabilities of digital design the style is now usable by any industry. The appeal is that you get the best of both worlds: a prominent display of a static logo that’s good for recognition later, but with a little extra flair at the beginning to improve memorability and amuse the viewer a little bit. The key technique with this style is to focus on the end goal, the static logo front and center. From there, you simply add animations to get elements of the logo in place. Animated lettermark logo design in pink and white, dots circle to reveal the letter “H” Animated logo design by Sava Stoic Best animated logos examples: Parquet Recording Animated logo design by Maryia Dziadziulia Best animated logos examples: Camp Homes Animated logo design by Lah-dee-dah This style has a lot of room for creativity and experimentation.
You’re not giving extra explicit information about your brand’s products or services, but you are adding depth to your logo design. It shows audiences that your brand is creative, innovative and thorough with all that you do—just be sure to find the right visuals to match your brand identity and visuals. One option is to slowly build up the logo through motion, adding on to the one design and taking your audience with you through the journey. This is a useful method if you’re logo is simple or you don’t want to add any elements to your logo. Bird flying through forest to reveal “Risen” wordmark logo An epic introduction for this animated logo. Design by Arthean Best animated logos examples: Advanced Physics Animated logo design by Daria V. Best animated logos examples: Outer Circle Animated logo design by Maryia Dziadziulia Or, perhaps, you want to highlight the reason behind your design choices to your audience. The above example by Maryia Dziadziulia animates the “outer” and “inner” circles in her design, before placing the latter as part of the O in the brand name, which really reinforces the connection between the logo and the company name.